Professional advice on how to launch a successful business website, and avoid many of the costs and headaches that often accompany website ownership.

Provides essential information to help you, the small business owner, get the most out of your internet marketing budget, and understand the basics before you begin.

This book will help you save time, save money, and get a more useful, more profitable website.

Includes a discussion on identification of your target audience, techniques to use when selecting a web designer, negotiating costs, and other tips for maximizing the effectiveness of your website.